Posted: Mon Mar 05, 07 11:20 am Post subject: Looking professional versus environmentally friendly
I've just done some alpaca rovings blended with silk (won't mean much to the non spinners among you) that I want to sell and I'm in a quandary about how to package them. What I feel like doing is putting them in a clear plastic bag with my logo and name printed onto card and stapled accross the top to seal it shut but that's plastic, card and staples. The most environmentally friendly way to do it would be a printed paper 'band' around the middle but I'm wondering if that doesn't look a bit 'homespun' pardon the pun.
have a scroll down to the bottom of this page dunno if they're the right size as they're designed for greetings cards but if they're doing them then someone else must be as well.
Good idea Mrs Fiddlesticks - I'll have a trawl roud.
Goldy - I sell my hand spun with just a recycled brown tag and a label on it but this is rovings so it needs something to hold it together. It's alpaca and silk so it's particularly 'fluffy'.
thanks fiddlesticks - those biodegradeable bags are just the ticket for my greetings cards, the polythene bags i put them in have always irked me!
Nick
Joined: 02 Nov 2004 Posts: 34535 Location: Hereford
Posted: Mon Mar 05, 07 6:07 pm Post subject:
Are we the right people to ask? Because we're here, we're likely to accept cosmetically worse packaging, if it's greener. So, we'll all agree that a bit of recycled rag would be OK. The market suggests it's not, actually. I'm not saying don't be green, but if you wish to sell outside that market, it should look as presentable and professional as possible. So, I dunno.
Are we the right people to ask? Because we're here, we're likely to accept cosmetically worse packaging
I disagree, I voted for the card because it allows the punter to see the yarn without any impediment, and there's the added benefit of being able to feel it. And most yarn companies, even expensive ones sell all their yarn with cardboard bands of one type or another.
I start that marketing course on thursday so it'll be interesting to see if my ideas change. Thing is, I was asked what my USP is and I realised that it's the 'ethics' thing - lots of people make felt but they don't question the source or whether there were animal welfare isses. So, in effect, people exactly like the downsizer community are my target market - but maybe with a bit more spare dosh
Nick
Joined: 02 Nov 2004 Posts: 34535 Location: Hereford
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