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percypony
Joined: 06 Jan 2005 Posts: 146 Location: Hants
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tahir
Joined: 28 Oct 2004 Posts: 45676 Location: Essex
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sally_in_wales Downsizer Moderator
Joined: 06 Mar 2005 Posts: 20809 Location: sunny wales
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Penny Outskirts
Joined: 18 Sep 2005 Posts: 23385 Location: Planet, not on the....
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dpack
Joined: 02 Jul 2005 Posts: 46247 Location: yes
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tahir
Joined: 28 Oct 2004 Posts: 45676 Location: Essex
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hedgewitch
Joined: 26 Nov 2005 Posts: 5834 Location: Daft wench GHQ
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percypony
Joined: 06 Jan 2005 Posts: 146 Location: Hants
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sally_in_wales Downsizer Moderator
Joined: 06 Mar 2005 Posts: 20809 Location: sunny wales
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percypony
Joined: 06 Jan 2005 Posts: 146 Location: Hants
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Gervase
Joined: 17 Nov 2004 Posts: 8655
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Posted: Fri Jan 05, 07 10:33 am Post subject: |
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Sally's right - you need to unify your collection, either by source, or style, or price; anything to give you a unique selling point.
You're facing a lot of competition, so you have to come up with something that makes you stand out, and which will make fickle punters choose you over anyone else.
You can try to exclusivity (M-J's former in-laws have done that with a very up-market site - https://www.whippetgrey.co.uk/ - but they're having to work jolly hard to make it work). Or even simple oddness; have you thought about having every product in just one colour; pink, for example?
Then get yourself a memorable or unusual URL (like Penny's 'squat orange' moniker) and publicise yourself as much as you can.
And, above all, be reliable! Online selling is one of those areas where impressions make all the difference - courteous, impeccably-spelled material, prompt delivery, fair feedback and overall efficiency really matter. |
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sally_in_wales Downsizer Moderator
Joined: 06 Mar 2005 Posts: 20809 Location: sunny wales
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Robinjw13
Joined: 29 Nov 2006 Posts: 15 Location: East Sussex
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percypony
Joined: 06 Jan 2005 Posts: 146 Location: Hants
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Penny Outskirts
Joined: 18 Sep 2005 Posts: 23385 Location: Planet, not on the....
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