Home Page
   Articles
       links
About Us    
Traders        
Recipes            
Latest Articles
Would you be in a feature for a newspaper you hated ......

 
Post new topic   Reply to topic    Downsizer Forum Index -> Small Business Questions, Ideas and Advice
Author 
 Message
Stacey



Joined: 18 Jul 2005
Posts: 8380
Location: Kernow
PostPosted: Thu Jun 07, 07 11:31 am    Post subject: Would you be in a feature for a newspaper you hated ...... Reply with quote
    

if it was good publicity?

I've been contacted by a certain paper who are researching a feature on something that's a bit relevant to me. It would be about my work but there's a definite 'slant' to it.

I can PM more details if anyone needs them as I'm reluctant to post more about it here.

I have real issues with the paper BUT - it's free publicity!

Should I make like Roxanne and put on the red light?

tahir



Joined: 28 Oct 2004
Posts: 45670
Location: Essex
PostPosted: Thu Jun 07, 07 11:32 am    Post subject: Reply with quote
    

Yes you donut, PM me now!

hedgewitch



Joined: 26 Nov 2005
Posts: 5834
Location: Daft wench GHQ
PostPosted: Thu Jun 07, 07 11:33 am    Post subject: Reply with quote
    

Yes - as long as you think the audience of the paper could be potential customers.

sean
Downsizer Moderator


Joined: 28 Oct 2004
Posts: 42219
Location: North Devon
PostPosted: Thu Jun 07, 07 11:34 am    Post subject: Reply with quote
    

I reckon you should do it personally.

Behemoth



Joined: 01 Dec 2004
Posts: 19023
Location: Leeds
PostPosted: Thu Jun 07, 07 11:35 am    Post subject: Reply with quote
    

Newspapers are funny things between what they say and what they do. Most slated the Olympic logo but took the money to run full page adds which included the logo. Generally I'd say use them for publicity but without the background of the 'slant' it's hard to say.

toggle



Joined: 30 Dec 2006
Posts: 11622
Location: truro
PostPosted: Thu Jun 07, 07 11:36 am    Post subject: Reply with quote
    

as long as the slant on it is going to make it good publicity for you, and not be a veiled attack, then go for it.

bernie-woman



Joined: 28 Oct 2004
Posts: 7824
Location: shropshire
PostPosted: Thu Jun 07, 07 11:42 am    Post subject: Reply with quote
    

As others have said - if it is going to benefit you then go for it - sometimes you have to just grin and bear a compromise in principles (says the woman who had help in changing her tyre from a tory health minister )

Maxwell Smart



Joined: 29 May 2005
Posts: 607
Location: London Town
PostPosted: Thu Jun 07, 07 2:19 pm    Post subject: Reply with quote
    

Too many variables to say...

But I would say it depends on the audience and on the nature of the article.

Stacey



Joined: 18 Jul 2005
Posts: 8380
Location: Kernow
PostPosted: Thu Jun 07, 07 2:31 pm    Post subject: Reply with quote
    

I've emailed back saying I'll be happy to participate but I've voiced my 'concerns' as well. Haven't heard back yet.

sally_in_wales
Downsizer Moderator


Joined: 06 Mar 2005
Posts: 20809
Location: sunny wales
PostPosted: Thu Jun 07, 07 5:38 pm    Post subject: Reply with quote
    

Do it, I had an article about my research appear in 'The Lady' a couple of years ago and I survived the obvious comparisons that were drawn between that publication's aspirations and my 'freshly dragged through a hedge backwards' attitude to life If it publicity and you aren't being quoted as saying something you wouldnt in 'real life' then it would have to be really subversive to turn down.

sneeuwklokje



Joined: 08 Mar 2006
Posts: 277

PostPosted: Thu Jun 07, 07 8:30 pm    Post subject: Re: Would you be in a feature for a newspaper you hated .... Reply with quote
    

No, I would not.

Stacey wrote:

I have real issues with the paper BUT - it's free publicity!



What are your issues - how flexible are you willing to be and still remain true to yourself? (no, you don't have to state them here.)
Will you regret appearing in it?
Can you hit the same target group in a different way?

Don't forget, you can always change your mind at this stage if it's something you don't want to take part in.

Sarah D



Joined: 28 Oct 2004
Posts: 2584

PostPosted: Thu Jun 07, 07 9:27 pm    Post subject: Reply with quote
    

I wouldn't either.

dpack



Joined: 02 Jul 2005
Posts: 46212
Location: yes
PostPosted: Thu Jun 07, 07 9:49 pm    Post subject: Reply with quote
    

use the media
be professional in the way you deal with them ,give them a good story that fits your ends and fits their brief
i have been accused of being a media tart but i see them as a powerful tool to spread good sense (or improve business )
choose your words carefully , be correct ,even if you are hostile to them in other cases do not show it cos they may be pro you in this case
print media is easier to do than stuff to camera as you can take more time to think before speaking but there is more scope for editorial slant in print as they choose maybe one photo and write around your words
my choice would be tv and /or internet with moving talking pictures /radio/print or written internet in that order of power

Post new topic   Reply to topic    Downsizer Forum Index -> Small Business Questions, Ideas and Advice All times are GMT
Page 1 of 1
View Latest Posts View Latest Posts

 

Archive
Powered by php-BB © 2001, 2005 php-BB Group
Style by marsjupiter.com, released under GNU (GNU/GPL) license.
Copyright � 2004 marsjupiter.com