Help naming a local campaign

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Help naming a local campaign
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nettie

Joined: 02 Dec 2004
Posts: 5888
Location: Suffolk

Posted: Wed Aug 03, 05 3:46 pm Post subject: Help naming a local campaign

Hiya, does anyone have any ideas for a snappy title for a month long promotional campaign within a local newspaper? It will be promoting the buying of local ethically produced food from farmer's markets, farm shops and direct from the producers, and we will be challenging our readers to buy food from these places instead of their supermarket, and write in with their experiences. Obviously we don't want anything confrontational with the supermarkets, as they do advertise with us, however we're keen to promote our local producers. Hopefully the editorial will back up the findings from things that have been happening on TV lately such as the Supermarket Secrets programme and Jamie's School Dinners.

I won't pretend there isn't a commercial aspect to this, as we will be selling advertising space to the producers that want to take part, however from my personal point of view if we can encourage people to buy locally and increase the trade to these outlets then it can only be for the good.

Please can you help? We thought of "shop local" but realised that it could be construed as not food related. All ideas gratefully received!

monkey1973

Joined: 17 Jan 2005
Posts: 683
Location: Bonnie scotland

Posted: Wed Aug 03, 05 3:53 pm Post subject:
Ethical Matters??

Jb

Joined: 08 Jun 2005
Posts: 7761
Location: 91� N

Posted: Wed Aug 03, 05 3:59 pm Post subject:
Ethics Markets? Ethpecially for readerth with a lithp

jema
Downsizer Moderator

Joined: 28 Oct 2004
Posts: 28239
Location: escaped from Swindon

Posted: Wed Aug 03, 05 4:00 pm Post subject:
Food Smiles not miles

Mad Dad

Joined: 12 May 2005
Posts: 407
Location: Nowhere near where I want to be

Posted: Wed Aug 03, 05 4:27 pm Post subject:
A Few Miles From Field to Fork... Local Food from Local People...

dougal

Joined: 15 Jan 2005
Posts: 7184
Location: South Kent

Posted: Wed Aug 03, 05 4:30 pm Post subject:
Eat for Real

nettie

Joined: 02 Dec 2004
Posts: 5888
Location: Suffolk

Posted: Wed Aug 03, 05 4:38 pm Post subject:
Ooh these are great, please keep 'em coming, thank you!

dougal

Joined: 15 Jan 2005
Posts: 7184
Location: South Kent

Posted: Wed Aug 03, 05 4:57 pm Post subject:
Stressing origin: Food from Here Eat your own Local knowledge Down our way Stressing animal welfare/product quality: Happy Food Good Food - with a halo over the 'good' ? Food to Trust Produce with Pride

Bugs

Joined: 28 Oct 2004
Posts: 10744

Posted: Wed Aug 03, 05 5:14 pm Post subject:
Edible Essex...Eating Essex...Eat Essex... or... and I'm proud of this one... Localicious... Would someone shut the door behind me...

nettie

Joined: 02 Dec 2004
Posts: 5888
Location: Suffolk

Posted: Wed Aug 03, 05 5:43 pm Post subject:
You lot are great. I'd thought of "Eat Anglia" and we're hoping to get some kind of sponsorship from Tastes of Anglia, but I like your title suggestions better. If this campaign is a success then there's a good chance it will be repeated in our other local newspapers up and down the UK.

Bugs

Joined: 28 Oct 2004
Posts: 10744

Posted: Wed Aug 03, 05 8:18 pm Post subject:

You're so tactful Nettie! I wonder if you could make something of the similarity between Essex and ethics...but I think what you want it more of a "local food is scrumptious and not expensive...oh and it makes you a nice person on the side".

There is a group of some kind called Eat the View, which obviously you can't nab, but it's another idea

Local and luscious or local and lovely (talking about the food not you

)

Behemoth

Joined: 01 Dec 2004
Posts: 19023
Location: Leeds

Posted: Thu Aug 04, 05 8:56 am Post subject:
"Let us go forward together by supporting local food producers and readdress the balance of food production and supply in our local communities in the next seven days" Damn that Soviet modernism, must bing myself upto date. Eat Local Food on your doorstep (sounds like a takeaway service) Local grown- Local Sold Essex Harvest

dougal

Joined: 15 Jan 2005
Posts: 7184
Location: South Kent

Posted: Thu Aug 04, 05 10:17 am Post subject:

I'm drawn towards stressing Pride as motivation - not only that the producers are both proud of their results and their methods, but that the punters should be proud of themselves for "having a go" and for supporting local people in their enterprises.
IMHO, any geographical boundary (Harlow, Essex, Anglia) is going to either exclude someone, or lead to a perception that 'that's hardly local'.
So I'd suggest

Eat Local, Eat Proud
or
Pride from our Countryside

'Our' brings involvement and flatters with ownership, etc
And "countryside" gives us bucolic rural idylls, nostalgia, nice views, ...
I think "our countryside" pushes lots of positive buttons, even down to an implication of outdoor rearing of animals
(but "Pride in our countryside" sounds too much like a landscape management campaign!)

Behemoth

Joined: 01 Dec 2004
Posts: 19023
Location: Leeds

Posted: Thu Aug 04, 05 10:42 am Post subject:
Local Food for Local People - has a touch of the Royston Vasey about it. I agree with Dougal's comments. From Our Fields to Our Plates

ButteryHOLsomeness

Joined: 03 Apr 2005
Posts: 770

Posted: Thu Aug 04, 05 10:48 am Post subject:
how about Swallow your Pride, locally grown food you can eat in good conscience

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