time to build my pitch.

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Downsizer Forum Index -> Small Business Questions, Ideas and Advice

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Nell Merionwen

Joined: 02 Jun 2008
Posts: 16300
Location: Beautiful Derbyshire

Posted: Mon Mar 04, 13 12:34 pm Post subject: time to build my pitch.
Crowdfunder have given me the green light. happy dance Any hints and tips will be greatfully received.

tahir

Joined: 28 Oct 2004
Posts: 45674
Location: Essex

Posted: Mon Mar 04, 13 12:36 pm Post subject:
What's the branding?

Nell Merionwen

Joined: 02 Jun 2008
Posts: 16300
Location: Beautiful Derbyshire

Posted: Mon Mar 04, 13 2:10 pm Post subject:
What do you mean? It's a bit of a broad subject. Do you mean visuals? Mission statement? Logo?

tahir

Joined: 28 Oct 2004
Posts: 45674
Location: Essex

Posted: Mon Mar 04, 13 2:12 pm Post subject:
wHAT'S IT CALLED? dO YOU HAVE A LOGO, ETC

Nell Merionwen

Joined: 02 Jun 2008
Posts: 16300
Location: Beautiful Derbyshire

Posted: Mon Mar 04, 13 2:37 pm Post subject:
IT'S CALLED MERIONWEN and THE LOGO is IN HAND. Why are we shouting?

Nell Merionwen

Joined: 02 Jun 2008
Posts: 16300
Location: Beautiful Derbyshire

Posted: Mon Mar 04, 13 2:39 pm Post subject:
https://forum.downsizer.net/about76261.html

tahir

Joined: 28 Oct 2004
Posts: 45674
Location: Essex

Posted: Mon Mar 04, 13 2:41 pm Post subject:

Nell Merionwen wrote:

IT'S CALLED MERIONWEN and THE LOGO is IN HAND. Why are we shouting?

BLINKING CAPS LOCK!!!!

Nell Merionwen

Joined: 02 Jun 2008
Posts: 16300
Location: Beautiful Derbyshire

Posted: Mon Mar 04, 13 2:43 pm Post subject:

tahir wrote:

Nell Merionwen wrote:

IT'S CALLED MERIONWEN and THE LOGO is IN HAND. Why are we shouting?

BLINKING CAPS LOCK!!!!

I SEE

tahir

Joined: 28 Oct 2004
Posts: 45674
Location: Essex

Posted: Mon Mar 04, 13 2:43 pm Post subject:
I;pd say make sure the logo looks relevant to the target punter and attractive. Keep the pitch factual but not overly detailed

Nell Merionwen

Joined: 02 Jun 2008
Posts: 16300
Location: Beautiful Derbyshire

Posted: Mon Mar 04, 13 2:48 pm Post subject:

So far, the logo is in hand. The website has a holding page, the range is coming together. I need to right some copy for the website. I'm doing as much marketing to get the name out there as I can with the resources I have. Everything is being kept in the public eye via fb and my blog.
I have a structure of enticers in mind for the CF pitch.
I need to build a data base of my target market to pitch to besides social media.
I have one particular slant to the pitch that will take in Hotels , Inns and B&Bs.
One of my USPs is that it is a totally natural and organic range. Staying away from any chemical additives as far as possible.
I will need to get all my paperwork in order for SAs and certification for organic. It all takes time and an inordinate amount of admin.

Pilsbury

Joined: 13 Dec 2004
Posts: 5645
Location: East london/Essex

Posted: Mon Mar 04, 13 2:48 pm Post subject:
If possible make sure there is an offer for men as well as women at each level of donation if that's the way you are going to work it.

Nell Merionwen

Joined: 02 Jun 2008
Posts: 16300
Location: Beautiful Derbyshire

Posted: Mon Mar 04, 13 2:49 pm Post subject:

tahir wrote:

I;pd say make sure the logo looks relevant to the target punter and attractive. Keep the pitch factual but not overly detailed

This is where I may be requesting proof readers. I do have a tendency to ramble

Nell Merionwen

Joined: 02 Jun 2008
Posts: 16300
Location: Beautiful Derbyshire

Posted: Mon Mar 04, 13 2:50 pm Post subject:

Pilsbury wrote:

If possible make sure there is an offer for men as well as women at each level of donation if that's the way you are going to work it.

check!

actually I may start a new thread regarding just that....

Went

Joined: 19 Mar 2006
Posts: 6968

Posted: Mon Mar 04, 13 3:30 pm Post subject:

Crowd funding is a funny one. In my experience you either have to sell the idea/product or the person behind it.

Don't confuse the two. If 'we' are backing you then you have to come across as worthy of support, someone with lots of energy, a good business plan, realistic goals and a passion for what you are to do.

If we are backing the product then we need to be sure that it is up to the job, we need to see why it is worth supporting - what makes it different to other products on the market?

With previous crowd funding experience I have found that seeking funding for a specific aspect of your business development is more tangible than global funding for the entire idea.

bio

Joined: 30 Nov 2011
Posts: 29

Posted: Wed Mar 06, 13 7:04 pm Post subject:

Nell Merionwen wrote:

tahir wrote:

I;pd say make sure the logo looks relevant to the target punter and attractive. Keep the pitch factual but not overly detailed

This is where I may be requesting proof readers. I do have a tendency to ramble

I love reading folks blurb, would like a chance to proof read if you're stuck!!

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